As the lights of the Xinjiang International Convention and Exhibition Center illuminate the night of the Silk Road, the most influential automotive event at the end of 2025 — the 17th Xinjiang Winter Auto Show — officially kicked off. This industry grand ceremony, centered on the core tenets of "Universal Intelligent Driving, Artificial Intelligence, and Year-End Sales Sprint", covers an exhibition area of nearly 60,000 square meters, gathering nearly 70 global automotive brands and over 800 new models, spanning fuel-powered, new energy, and hybrid vehicles. Timed to coincide with the "Double 12" shopping spree and the final window of the new energy vehicle purchase tax exemption policy, it also offers multiple benefits including local consumption subsidies, direct manufacturer discounts, and replacement subsidies. It not only creates a one-stop car purchasing feast for consumers in Northwest China but also serves as a vivid footnote to the "Four New Modernizations" wave of China's automotive industry in the western market.

Industry Trend: New Energy Dominates the Market, Smart-Electrical Integration Reshapes the Mobility Ecosystem

The booming scene of this year's Xinjiang Winter Auto Show is a microcosm of the vigorous development of China's new energy vehicle industry. Data shows that by the second quarter of 2025, the ownership of new energy vehicles in China had exceeded 10% of the total vehicle ownership; in July, the year-on-year growth rates of production and sales both surpassed 26%, with new energy vehicles accounting for nearly 50% of total new car sales. This trend is equally prominent in the borderland market: the specially built New Energy and Intelligent Connectivity Zone at the show attracted a huge crowd, with more than 20 new energy vehicle enterprises including BYD, Li Auto, Zeekr, Avatr, Deepal, and Leapmotor showcasing their latest models. Ranging from entry-level commuter cars to luxury intelligent vehicles, these offerings fully cover the diversified consumption needs of local customers.

Many consumers made special trips to experience new energy models and plan to replace their fuel-powered cars. The sentiment of Ma Xiaokang, a citizen of Urumqi, is quite representative: "This auto show features a rich and diverse range of models. We are planning to replace our family's fuel-powered car with a new energy vehicle to personally experience the driving feel of new energy vehicles." This phenomenon confirms that the acceptance and penetration rate of new energy vehicles in the borderland market are rapidly increasing.

At the same time, intelligent configurations have become the core competitiveness of various brands. From domestic brands such as the 2026 Haval Menglong and the all-new Wey Gaoshan, to joint-venture brands like the Dongfeng Nissan Teana HarmonyOS Cockpit and Buick Envision L7, and new power brands including Zeekr 9X and Avatr 07 Elite, nearly all new models on display take "intelligence" as their core selling point. The nature of automobiles is transforming from pure means of transportation to "mobile intelligent terminals" integrated with hundreds of ECUs (Electronic Control Units). Whether it is the immersive interaction of smart cockpits, the precise perception of ADAS (Advanced Driver Assistance Systems), or the efficient operation of the three-electric system (battery, motor, electronic control), all rely on a complex and precise set of "neural pathways" and "energy vasculature" — namely, high-reliability electronic connectors and customized wiring harnesses. They are the key core components supporting the transformation of smart-electrical integration.

Trend Insight: Four Core Challenges for Connectivity Technology in the Smart Electrification Era

The diverse range of intelligent new energy vehicles at the Xinjiang Winter Auto Show has put forward unprecedented high-standard requirements for upstream connectivity technology. Especially combined with the unique climate and road conditions in Xinjiang and Northwest China, the challenges are even more prominent:

• High Voltage and High Safety Requirements: With the accelerated popularization of 800V high-voltage platforms, connectivity systems must withstand the continuous impact of higher voltage and larger current. High-voltage connectors need to have excellent voltage resistance, arc resistance, and stable performance in a wide temperature range of -40℃~125℃, which is the cornerstone for ensuring the safe operation of battery packs and electric drive systems.

• High-Speed and High-Fidelity Transmission: Intelligent driving relies on real-time, lossless interaction of massive data between sensors and domain controllers. Relevant connectors must support GHz-level high-speed signal transmission in limited spaces and minimize electromagnetic interference (EMI) through precise shielding design to ensure the absolute accuracy of perception and decision-making signals.

• Lightweight and Space Optimization:Driven by the pursuit of longer cruising range and better layout, "weight reduction for efficiency" has become an industry      consensus. The lightweight design of wiring harnesses and the development of connectors towards miniaturization and high density have become the key to balancing performance and space.

• Environmental Adaptability and Long-Term Reliability: The unique climate and road conditions in Xinjiang and the broader Northwest China require automotive components to have strong environmental adaptability. Connectivity systems must ensure stable connections throughout the entire life cycle under harsh conditions such as extreme temperature differences, sand and dust, and vibrations.

Value Alignment: JKUN's Precision Solutions Empower the Evolution of Intelligent Vehicles

As a seasoned player in the electronic interconnection field, Wenzhou JKUN Connector Co., Ltd. has always kept pace with the cutting-edge trends of the automotive industry. We deeply understand that reliable connectivity is the physical foundation for realizing all the cool functions of intelligent vehicles. Our product and technology layout accurately addresses the above industry challenges:

1. High-Voltage Connectivity Solutions for New Energy Vehicles

Targeting high-voltage and high-safety scenarios, JKUN's industrial-grade high-voltage connectors adopt special alloy contacts and high-performance insulating materials to meet the needs of current and future high-voltage platforms. The products have passed strict vibration, impact, and weather resistance tests, with an IP rating of IP67 or higher. They can easily cope with the complex environment of low temperature and high sand and dust in Xinjiang, providing stable and reliable "energy vasculature" for battery management systems (BMS), motor controllers, and charging-swapping equipment.

2. High-Speed Data Connectivity Technology for Intelligent Connectivity

For intelligent driving and smart cockpits, we provide signal connectors and fully shielded wiring harness assemblies that support high-speed, low-loss transmission. Their optimized design effectively ensures signal integrity for in-vehicle networks, cameras, radars, and other systems, ensuring precise collaboration between ADAS and smart cockpits. Meanwhile, our compact LED connectors provide stable connectivity for in-vehicle ambient lighting and display systems, helping to enhance the technological experience of smart cockpits.

3. Lightweight and Customized Wiring Harness Integration Services

We offer customized wiring harness solutions throughout the product development cycle. From cable selection, 3D wiring routing, and electromagnetic compatibility (EMC) design to modular assembly, our engineering team can deeply participate in the customer's R&D process. By adopting environmentally friendly and lightweight materials, we achieve weight reduction and efficiency improvement while ensuring performance, enhancing vehicle energy efficiency and assembly efficiency, and perfectly adapting to the spatial layout needs of different models.

Backed by solid technical accumulation, JKUN's products have obtained international authoritative certifications such as UL, CUL, and CE, with a plug-in lifespan exceeding 2,000 cycles and excellent stability under complex working conditions. Today, these connectivity solutions have been widely applied in new energy vehicles, intelligent connected vehicles, and traditional fuel-powered vehicles, while also covering multiple scenarios including consumer electronics, smart homes, and household appliances, providing reliable support for global customers.

Co-Creating the Future: Becoming a Trusted "Connectivity Partner" for the Rise of the Silk Road Automotive Industry

The popularity of the Xinjiang Winter Auto Show not only demonstrates the huge potential of the western automotive consumer market but also reveals the determination of China's entire automotive industry to climb up the value chain. Faced with the clear tracks of "intelligentization" and "electrification", collaborative innovation across the industrial chain is more important than ever.

Wenzhou JKUN Connector Co., Ltd. will continue to uphold the core values of "Innovation, Quality, Service", continuously invest in R&D, and deepen key technologies such as high-voltage connectivity, high-speed transmission, and lightweight design. We look forward to cooperating with automakers, component suppliers, and technology partners in Xinjiang and across China to explore how to inject stronger competitiveness into the next generation of intelligent electric vehicles through more optimized and reliable connectivity solutions.

Driving industrial transformation and connecting a green future, JKUN is ready to become your trusted global connectivity partner with professionalism and reliability, galloping together with industry peers along the new Silk Road of automotive industry intelligent upgrading!

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